Lavazza has introduced new product names within its BLUE range and launched a refreshed concept called “Tales of Italy”. This new range has been developed to strengthen the Classic Specials segment across Espresso, Filter and BLUE capsules, giving the portfolio a clearer structure and stronger identity.

Rooted in the tradition of Italian espresso, “Tales of Italy” represents an authentic coffee journey across the country. Each blend is inspired by Italy’s rich coffee culture and is designed to offer customers a unique and memorable coffee experience.

At the heart of the new range is a strong focus on blending innovation. Each blend is crafted with a tailored approach, using carefully selected varieties including washed and natural Arabica from Central and South America as well as washed Robusta from India and Indonesia. This combination ensures balanced profiles with character, body and refined aromatic expression.

A slow and gentle roasting method is applied to enhance aromatic notes while preserving the delicacy and fragrances developed during fermentation.

The result is a harmonious, well-structured coffee with layered aromas and a smooth yet expressive taste profile, fully aligned with the tradition of Italian espresso. With “Tales of Italy”, Lavazza brings renewed energy to the BLUE range, combining authenticity, innovation and premium quality in every cup.